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Fashion Weeks: Where, When, Who?

Fashion Weeks: Where, When, Who?

Words by Alex Soler

2 October 2021
7 min read


fashion weeks

History 101 – Fashion Weeks


Fashion Weeks are the main and most glamorous events for the Fashion industry! On this occasion, brands, houses, and independent designers present their newest collection. 

The 4 major Fashion Weeks are held in Milan, Paris, New York, and London.  Of course, there are many other cities that organize such an event, but the importance in terms of designer and houses presenting, influx, press, and buyers’ coverage is not comparable to the “Big Four” fashion weeks, mentioned at the beginning. 


Paris, the middle 1800s: there and then was born the idea of organizing fashion events to sponsor designers and their new collection releases. In the beginning, these events were private and open only to the wealthier and higher classes of Paris. 

In less than fifty years this type of event started being popular in New York City and, in 1903, the American shop Ehrich Brothers organized the first fashion runway inside his store, presenting its collection to the public. Quickly many other department stores started organizing runways, seeing their potentiality in increasing their popularity and sales in both the wealthy and the working classes. By the 1950s, these events became very popular and spread throughout the country, gathering thousands and thousands of people each year.


It was in 1943 that the first-ever fashion week in history took place, in NYC. 

As often happens, new things come about as a result of a need. During World War II, the trips and communication between the USA and France became difficult and rare. In order to provide the American buyer’s valid alternatives to the French brands, the first fashion week was organized. 

Enough of history for today, check out the main fashion events in today’s fashion scenario.

the history of fashion weeks

Today’s Fashion Weeks

Today’s Fashion Weeks have so much more going on than just the fashion runways. They are now the scenario of many different events such as Conferences, Meetings, Parades, Parties, Performances, Work-Shops, and much more!

Fashion weeks are held twice a year with the aim to present the two main collections of the year: the Fall/Winter in February and the Spring/Summer in September. 

During these fashion events, of course, the collections presented are for the future year. Collections are shown so early because, after the collection presentation

  1. Buyers review the collections and select their favorite pieces 
  2. Brands need time to manufacture and ship the orders
  3. Magazines need to organize photo shooting and prepare the editorials


The above reasons explain why the garments are presented months before their arrival in the stores.

Where: New York, London, Milan, and Paris. These are the “Big Four” Fashion Weeks in today’s fashion scenario. 

When: Fashion weeks are held twice a year in every City. It’s always New York that opens the season followed by London, Milano, and Paris.

Who: Designers from all over the world can apply and present their collection at any fashion week if they fall within the established parameters and are accepted by the FWs’ organizers. 

Apart from the Designers and their trusted team, Fashion Weeks gather many different professional figures, all of them specialized in fashion, such as journalists, photographers, fashion bloggers, models, hair and make-up stylists, PR, buyers, and much more.

new york fashion week

New York Fashion Week: fizzy, modern, and certainly new

Even though the runway concept was conceived in Paris, it was the New Yorkers that organized the first fashion week in 1943, under the name of “Press Week”.  It was just in 1993 that the Council of Fashion Designers of America changed its name to New York Fashion Week. The event was branded with the trademark “7th on Sixth”.


Where: Nowadays, the majority of the shows take place at Spring Studios, 6 St. Johns Lane, in TriBeCa. That being said, it needs to be kept in mind that some designers might choose a more original spot in NYC to present its collection and therefore, not all shows are held in the same venue.  You may want to check all the complementary and secondary events that are spread all over New York City, with a dense list of open-to-the-public appointments and installations. 

When: Lasting between 7 and 9 days, NYFW regularly takes place in February and September, year after year. 

Who: Check here the designers participating in NYFW!

Tickets?: Good luck with those! Tickets for the runways are mainly on invitation, and usually only celebrities get to attend. Our suggestion is, instead of settling for a seat in the last row, from which you’ll only have a view of the cell phones’ screens of the people in front of you, opt for following the shows in broadcast, comfortably seated on your couch, eating pizza, with your BFF : )


If you are planning to travel to New York on the occasion of Fashion Week I suggest you book flights and hotels asap to save money, because it’s a really busy time of the year!

To stay on track with all events related to NYFW, and not only, do not forget to check the following websites: 

London: edgy, eccentric, and avant-garde

London Fashion Week was founded by the British Fashion Council (BFC) in October 1983. 

London  Fashion Week is characterized by its aim to open its doors to everyone and make the event less elitist.


For this reason:

  • The London Fashion Week Festival (LFWF), a 4-days event, was instituted. It’s held right after the LFW and it’s mainly retail-oriented to be more inclusive.
  • February 2010: LFW was the first to broadcast all Runways and the main shows on the internet in real-time.
  • September 2019: the BFC created a twin event to the LFW, called City-Wide Celebration, which can be seen as an extension of the LFW with the aim to involve a larger number of people. Anyone can attend this new manifestation, both as an “exhibitor” and as a visitor. 


Noteworthy is also the initiative of being the first FW event to be fur-free, since September 2018.  

Find more details on the LFW below!

Where: LFW’s main events normally take place at the BFC’s own show space, The Store X, or at other locations all around London.

When: It lasts from 6 to 7 days, and regularly takes place in February and September, year after year. 

Who: Check the list of all the designers participating in LFW.

To stay on track with all events related to LFW do not forget to check its Official Website and LFW Online Website!

milan fashion week

Milan: chic, popular, and 100% Italian

Milan Fashion Week (MFW) is the most important fashion event in Italy. It was founded in 1958 by the Camera del Commercio Italiana (CNIM). 

It’s the third fashion week, chronologically speaking, after New York and London’s ones. 


MFW can be mainly divided into two: MFW-Woman and MFW-Man.

The major events on the Women’s side are Womenswear, Milan SS Women Ready to Wear and Milano Moda Donna.  While the major events on the Men’s side are Menswear, and Milano Moda Uomo.


Where: The MFW shows are held all over Milano City. We suggest you check the Woman Runways calendar here and the Man Runways here and make sure you are constantly updated on every event. 

There is so much going on during Milan Fashion Week that we suggest you wear comfortable shoes and get ready to run all over town 🙂

When: MFW-Woman regularly takes place every year in February/March and September/October and lasts 6 to 7 days.

MFW-Man regularly takes place every year in January and June and lasts 4 to 5 days.

Who: Check here the designers participating in MFW-Woman, and here for the MFW-Man designers.

To stay on track with all events related to MFW, and not only, do not forget to check the following websites: 

paris fashion week

Paris: timeless, elegant, and unbeatable

Paris closes, always with a flourish, the fashion weeks’ tour and it’s the last stop, for us fashion addicted.

Paris Fashion Week (PFW) was established in 1973 under the Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode, and includes 3 main categories Prêt-à-Porter, Haute Couture, and Men’s Fashion (listed in chronological order).

Differently from the other 3 fashion weeks, Paris is the only one in which the Haute Couture défilés are held, making PFW by far the most prestigious fashion event in the world!


It is well known that Parisians are always elegant and fashionable, but it’s during the PFW that the best outfits are flaunted! In case you’d like to visit the next biggest fashion event in the “Capitale de la Mode”, find out about all the fundamental details below.


Where: The PFW shows are held all over the city of Paris. Visit this page to review the schedule of all events. 


  • PFW-Prêt-à-Porter regularly takes place twice per year in February/March and September/October and lasts 9 days.
  • PFW-Haute Couture is also held two times per year, in January and July and normally lasts 4 to 5 days.
  • Lastly, PFW-Men’s Fashion is held in January and June.

Who: Check this link to discover all the designers participating in Paris Fashion Week!


To stay on track with all events related to PFW, and not only, do not forget to check the following websites: 

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